Tangelo
Year
2018
Deliverables
- Commercial video
- 3 x 15 second social ad units
TANGELO
A rebrand and an expansion brought Tangelo to us. Their request was to highlight movement and energy, while staying away from the normal tropes fitness and health brands can fall into; showing pain and suffering followed by the fix. That led us to sourcing actual athletes and locations and letting their true story flood the screen with the narrative of movement and how important it is.
